by Mary Duggan
My reaction was so swift and painful that it surprised even me – the queen of overreacting. The one with the damaged brain that registers hurt quickly and deeply, despite every effort to get a grip – please.
We’d been thrilled for weeks about being featured in Crain’s Chicago Business, the famed Chicago business publication. We thought we’d done pretty well with the interview. We were all over the topic: Sibling Entrepreneurs. We’d taken the time to discuss our shared experiences before our date with the reporter; and when we did our standard post-mortem, we were okay-ish with the way in which we’d represented ourselves, our family and our business. There’s always this or that you wish you’d expressed differently.
It’s never easy being interviewed. The reporter has an editorial directive – an intent for their piece – and it can be frustrating to try to get your true story out there in the face of the journalist’s assignment. Plus we’re wildly inexperienced, having had very few opportunities to speak to the press during our six-year business history. Coupled with not having a publicist, it can be kind of scary. But generally the decency and enthusiasm and professionalism of the reporter makes the fears go away – and that was most certainly the case with Monica Ginsburg from Crain’s Chicago Business. (more…)
