By Mary Duggan

If I had known six years ago how rough and tumble the deodorant business was going to be, I would probably not have jumped into the fray. Good thing I didn’t know. I stand here now bruised and banged up and sucker-punched in ways I could never have imagined. Business can be a tough experience. If you make the brave choice to launch a brand, you need to expect to get lied to and lied about. You will most certainly work too much, lose all sense of  balance, damage your health, gain incredible amounts of weight and discover that all sorts of people you thought were on your side in life plain and simply aren’t. If you aren’t careful you might even get to a place where you wonder if your dream is worth all the worry and disappointments. That’s when you need to get all wrapped up in love.

Chicago’s One of a Kind Show and Sale, Merchandise Mart, December, 2013, the wall of love prototype. HUMANS OF LIFESTINKS. Few got the New York reference. But it worked.

At least that’s what we did when we decided (more…)